A simple guide to packaging materials

Material choice affects protection, print quality, cost and recyclability. The right answer depends on how the packaging will be used. ## Kraft and paperboard Kraft offers an honest natural appearance, while white paperboard provides a smooth bright surface for detailed color and retail graphics. ## Corrugated board Fluted construction adds strength for ecommerce and shipping. Different flute profiles balance protection, print surface and overall thickness. ## Rigid board Rigid greyboard creates weight and presence for premium gifting. It is usually wrapped with printed or specialty paper for a refined finish.